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SimPure™ Label-Friendly Starches – Potato, Corn & Tapioca

October 1, 2021 by Tara Dekovic

tapioca root and tapioca starch in a bowl to the left of the tapioca root

The simpler the nutrition label, the better. The spike in clean label eating has created a growth in food ingredient innovation that balances label-friendly appeal with functional performance. Starches play an important role in food and beverage formulation, from stability to gelling to appearance and texture. With that, our manufacturing partner, Cargill, felt it was necessary to create clean label starch options. Learn more about the SimPure™ portfolio of starches that we distribute.

**Article below written by our Partner Supplier, Cargill

As consumer preferences have shifted toward simpler labels and more familiar sources, food and beverage manufacturers have faced the challenge of replacing modified food starch. The expanding SimPure™ portfolio addresses this need. SimPure™ functional label-friendly starches mimic the functionality of modified starches while delivering the label-friendly ingredient that consumers desire.

Consumers want simpler labels and familiar ingredients. The expanding SimPure™ portfolio balances label-friendly appeal with functional performance.

What are the benefits of SimPure™ starches?
• Label-friendly ingredient
• Superior viscosity
• Neutral flavor profile
• Good mouthfeel & texture

Are SimPure™ starches plant-based?
Yes. SimPure™ starches leverage the unique properties of various botanical sources, including potato, tapioca and corn.

What makes SimPure™ label-friendly?
SimPure™ enables friendlier labeling, helping manufacturers to remove “modified food starch” from their label.

What applications can benefit from SimPure™ starch?
Frozen-Ready Meals / Soups / Sauces
• SimPure™ 99400 / 99405 – Corn Starch
• SimPure™ 99560 – Potato / Tapioca Starch
• SimPure™ 99900 / 99905 – Tapioca Starch

Refrigerated-Ready Meals / Soups / Sauces
• SimPure™ 99405 – Corn Starch
• SimPure™ 99900 / 99905 – Tapioca Starch

Shelf-Stable Ready Meals / Soups / Sauces
• SimPure™ 99400 / 99405 / 99408 – Corn Starch
• SimPure™ 99900 / 99905 – Tapioca Starch

Dry Mixes
• SimPure™ 99530 – Potato Starch

Meats / Meat Alternatives
• SimPure™ 99500 – Potato Starch
• SimPure™ 99560 – Potato / Tapioca Starch
• SimPure™ 99600 – Tapioca Starch

Dairy / Dairy Alternatives
Stirrable / lighter texture:
• SimPure™ 99600 / 99605 – Tapioca Starch
Heavier-bodied / cup-set texture:
• SimPure™ 99900 / 99905 – Tapioca Starch

Fruit Prep
• SimPure™ 99905 – Tapioca Starch

Pet Food
Formed meat chunks in gravy:
• SimPure™ 99400 / 99405 / 99408 – Corn Starch
• SimPure™ 99900 / 99905 – Tapioca Starch
Loaf products:
• SimPure™ 99600 / 99605 – Tapioca Starch

What is the difference between the 994, 995, 996 and 999 SimPure™ portfolio?
SimPure™ 994 Portfolio
• Waxy corn-based starches ideal for culinary/convenience and dairy applications.
• The SimPure™ portfolio of waxy corn starches offers functionality in mild to high processing conditions, from pasteurization and gentle cooking to homogenization, UHT or retort processing.
• They deliver rich, satisfying mouthfeel and comparable viscosity to modified starches.

SimPure™ 995 Portfolio
• Potato-based starch solutions for a range of applications.
• The SimPure™ 995 portfolio of potato starches is designed for mild processing conditions, including meat, meat alternatives, culinary/convenience applications and more.
• They offer superior viscosity and sensory performance, without compromising on taste, texture or appearance.

SimPure™ 996 Portfolio
• Tapioca-based starch solutions for
• Applications include dairy/dairy alternatives, meat/meat alternatives, and pet foods

SimPure™ 999 Portfolio
• Tapioca-based starch solutions
• Applications include dairy/dairy alternatives, dairy fruit prep, soups/sauces/ready meals and canned pet foods.

If you have questions about our clean label starch offerings, please reach out to us!

Filed Under: Blogs, Starches Tagged With: clean label, label-friendly, starches

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