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Natural Colors

May 1, 2025 by

Natural Colors

Did you know, 46% of U.S. consumers report avoiding artificial colors in their food choices1? Today’s consumers are reading labels more closely than ever—and they’re demanding clean, recognizable ingredients. At the same time, state and federal regulations are moving toward restricting artificial dyes, putting pressure on brands to reformulate.

That’s where natural colors come in.

With decades of experience, Food Ingredient Solutions by Oterra has helped some of the world’s leading food and beverage brands make a seamless shift to natural colors—without compromising on visual appeal or brand integrity.

Stay ahead of consumer expectations and regulatory changes. Go natural with Gillco!

What Are Natural Colors?

We harness nature’s best to offer a rich spectrum of vibrant, eye-catching colors. Our colors come from raw sources such as paprika, annatto, turmeric, spirulina, apples, jagua fruit, carrot oil, purple sweet potato, red cabbage, black carrot, red beet, grape, radish, tomato, and cochineal.

Gillco, a leading natural colors supplier, offers a beautiful palette of Oterra's line of natural colors. These colors are designed to meet consumer demand for cleaner, more natural labels and are also safe, high quality and customizable. If you’re not yet using natural colors, we can help you differentiate your products and move your brand towards natural with our colors. If natural colors are already in your product offering, we can help you optimize your use of them to be more innovative and more effective. 

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Our Natural Colors Offerings

circles of every color of the rainbow
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Our Natural Colors offerings include liquid and powder forms and various shades of the colors below, as well as Certified Organic options:

  • Yellow
  • Orange
  • Red
  • Pink
  • Purple
  • Blue
  • Green
  • Brown
  • Black
  • White

Applications for Natural Colors

We help you achieve remarkable results using colors derived from nature. Partnering with us gives you access to one of the most extensive selections of natural food colorings—plus the benefit of our deep expertise in applying them to formulations just like yours.

  • Beverage
  • Confectionery
  • Dairy, fruit preparations and ice cream
  • Bakery and cereals
  • Savory and meat
  • Pet food
  • Nutraceuticals, supplements, sports nutrition
Request a Sample
Multi-colored gummy candies on a white background

Benefits and Considerations Working With Natural Colors

Partnering with an experienced natural colors supplier like Gillco brings numerous benefits. Our color offerings use nature's own resources to create authentic, safe and sustainable colors for food and beverage applications. 

  • Label Friendly
  • Consistent Quality
  • Sustainable
  • High-quality

Partner With Gillco for Your Natural Color Needs

Why choose Gillco as your natural colors supplier? Gillco is a leading supplier of high-quality food ingredients dedicated to meeting the diverse needs of the food industry. Our extensive line of natural colors from our partner supplier, Oterra, offers superior performance and quality for a range of applications. Partner with Gillco and benefit from our expertise, commitment to quality and exceptional customer service. Talk to an account manager today to find the perfect natural colors solution for your product needs.

When you choose Gillco, you choose a trusted partner dedicated to providing innovative, effective and label-friendly solutions for your food products. Experience the difference with Gillco's premium natural colors and improve the quality of your offering.

For more information about natural colors or to request a sample, contact Gillco today.

  1. Insights source: Mintel Group Ltd, “Naturalness and Nutrition: A New Era of Healthy Food?”
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About Gillco

At Gillco, an Azelis® company, we have redefined the concept of wholesale ingredient distribution. We have partnered with some of the most reputable and innovative ingredient manufacturers in the world to put together an incredible line of healthy, natural, and functional ingredients.

Products

  • Antimicrobials
  • Antioxidants
  • Chocolate
  • Cocoa Powder
  • Emulsifiers & Enzymes
  • Gums & Systems
  • Lecithin
  • Fibers
  • Speciality Proteins
  • Specialty Products
  • Sweeteners
  • Oils & Shortenings
  • Starches

Applications

  • Bakery & Tortillas
  • Beverage
  • Candy & Confectionery
  • Dairy
  • Frozen Foods
  • Nutraceuticals & Sports Nutrition
  • Pet Food
  • Ready To Eat
  • Snacks
  • Spreads, Salsas & Dressings

Contact Gillco

Gillco Products, LLC.
1701 La Costa Meadows Drive
San Marcos, CA 92078-5105

Phone: (760) 759-7900
Fax: (760) 759-7901

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Innovation through formulation

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